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WHO WE ARE
A social trading platform built for the investors the industry forgot.
The name Lumes comes from lumen — to illuminate. We exist because financial markets have become richer, faster, and, at the same time, more opaque. Independent investors are asked to allocate in the dark, while institutional desks operate with signals, tools, and scale most people will never see.
We are rebuilding that asymmetry from the user’s perspective. Lumes gives individual investors institutional-grade intelligence in a social format: the ability to follow a verified PRO trader, copy their strategy in two clicks, understand why it works, and scale it with AI-assisted automation — all under a regulated and transparent framework.
We operate through three connected product lines: Lumes for PROs is the marketplace where investors learn and copy. Lumes OEM is the white-label layer that brings the same engine to brokerages, banks, and asset managers. Lumes Academy is the educational arm that turns followers into allocators.
Our roadmap is deliberately global: USA-first for positioning, Brazil-first for validation, and LATAM expansion from Series A onward. Our compliance posture is dual-jurisdiction by design — SEC/FINRA in the United States and CVM in Brazil — because social trading only scales when it scales safely.
At a glance
What we build
Marketplace · Community · Automation · Data
Who we serve
Independent PROs — B2B2C — and brokerages / banks — B2B OEM
Where we operate
USA · Brazil · LATAM expansion — Y3+
How we scale
Hybrid PLG + CLG, with community-led distribution.
LUMES MANIFESTO
We believe markets should be open.
Not opaque.
We believe signal should flow.
Not be trapped.
We believe independent investors deserve the same edge as institutions — just in a different language.
01
Following a PRO should not require a private bank, a US$10M allocation, or privileged contacts. It should only require one tap.
02
Community compounds faster than capital. A network of verified traders is more durable than any individual fund.
03
Transparency is the only sustainable alpha. If a strategy can't be explained, it shouldn't be followed.
04
The next generation of investors won't be trained by brokers. They'll be trained by each other.
05
Automation is for execution — never for the decision. Humans allocate intent. Machines remove friction.
06
Education and execution belong in the same app, on the same day. Learning without action compounds nothing.
07
We measure ourselves in allocator outcomes, not platform vanity. If our users don't prosper, we have delivered nothing.
08
We operate under dual-jurisdiction compliance by design. Inclusion without protection is not inclusion — it's exposure.
We’re not here to sell a dream.
We’re here to replace the intermediary with the network.
CREATE · INVEST · PROSPER
Antonio Bruce Gois
CO-FUNDADOR · CEO & CTO
Technology entrepreneur with 20+ years of experience in IT architecture, software engineering, and enterprise innovation. Founder and CEO of SeedTS, an AI consulting firm and partner of Google, IBM\Confluent, and Aiven. Founder of MundoAPI, formerly Brazil’s largest API ecosystem portal. Specialized in agentic systems, APIs, event-driven architectures, enterprise software platforms, and large-scale distributed systems
Executive Program from New York University, MBA from ESPM and Computer Scientist from ITA.
ENTERPRISE ARCHITECTURE
AGENTIC AI
AI & INTEGRATION SPECIALIST
SERIAL FOUNDER
IBM, GOOGLE TECH PARTNERs
Leonardo Policarpo
CO-FUNDADOR · CGO
With 20+ years leading marketing, brand and growth across Latin America at two BCG Top 50 Most Innovative companies (Siemens and Honeywell), he blends corporate discipline with founder DNA — from 2020 to 2024 he co-founded and served as CMO of Camedics, an AI healthtech acquired in 2024. At Lumes, he leads the go-to-market engine for social trading, combining unit economics, performance marketing, and CVM/SEC-compliant distribution.
MBA from Insper, a postgraduate degree in Marketing from ESPM, and a degree in Advertising from UFMG.
GROWTH & GTM
PERFORMANCE MARKETING
COMMUNITY BUILDING
FUND RAISING
FOUNDING TEAM
Two operators. Three decades of combined expertise.
A founding team structured around what Lumes actually requires: deep technical architecture on one side; USA+LATAM growth and compliance-focused distribution on the other.
Full-stack coverage across the two regulated markets where we are starting our operation.
FOR INVESTORS
Lumes Pre-Seed Round
Lumes is building the Smart Social Trading platform for retail investors in the United States and Latin America.
Our vertical product integrates copy trading, AI-powered signals, robot trading, and monetized investor communities into one mobile-native platform.
The MVP has been operational since Q1 2026, developed by a team of three developers in Brazil.
ELITE INFRASTRUCTURE
Proven Expertise
We are not just building an app; we are applying years of experience in critical architectures. Our team brings deep technical knowledge and hands-on experience building with the technologies that shape the web today.
Technology Support
HOW WE OPERATE
Six operating principles that shape every decision.
These are not values on a wall — they are the filters we apply to product scope, hiring, capital allocation, and partnerships.
01 — CLARITY
Clarity beats cleverness.
Every interface, ad, and investment memo must be understood in a single read. Otherwise, it does not ship.
02 — CAPITAL EFFICIENCY
Deliver more with less.
Geographic arbitrage on engineering, founder-led growth in Phase 0, paid media only after PMF signals. Every dollar earns its place.
03 — COMPLIANCE AS A MOAT
Regulation is a feature.
Dual jurisdiction by design — SEC/FINRA and CVM — because social trading only scales if the underlying platform is legally defensible.
04 — COMMUNITY-LED
Distribution is a byproduct of usefulness.
Our PROs are the channel. Every feature is evaluated against a single question: does it make a PRO more likely to bring their audience with them?
05 — GLOBAL FROM DAY ONE
USA-focused, Brazil-native, LATAM-ready.
English is the product’s native language. Portuguese and Spanish are priorities from the start, not afterthoughts.
06 — MEASURED BY OUTCOMES
Allocators, not users.
We do not optimize for “time in app.” We optimize for allocated capital and allocator retention. Vanity is the enemy of prosperity.